Essential reading for retailers and suppliers in the home improvement market

Glee offers discounts to entice exhibitors back

Published: 15 December 2009
Birmingham-based show employs new contractor to help drive down exhibiting costs and throw off its reputation as being "too expensive".
Glee organiser Emap has appointed Melville Exhibition and Event Services Ltd as preferred contractor to help reduce exhibiting costs for all exhibitors.

Effective from April 2010, the savings will include a 10% cost reduction for electrical fittings and mains, the introduction of early bird discounts for all shell accessories and an exhibitor loyalty/discount card.

Emap has also announced that, for the second year running, price will be held, meaning that no exhibitor will experience a rise in price per sq m. According to the company, it may mean that a lot of exhibitors are actually paying less as a result of a new discounted price structure that has been designed to reward loyalty and volume.

Emap explained that lapsed customers will also still qualify for loyalty discounts, as their price will reflect their previous history with the show.

A number of exhibitors were notably absent from Glee this year, citing the increased cost of exhibiting at the show and believing that they could get better value for money at other shows, such as Solex. Emap's latest move is quite clearly designed to quash these beliefs and entice companies back to the show.

Glee show director Daniel Thurlow said: "These new initiatives have been introduced to reflect the fact that we are dedicated to drawing critical mass, absent brands and even more innovation back to Glee, to ensure that we continue to offer something that cannot be seen anywhere else. By delivering such cost effective solutions to all our exhibitors, we believe that Glee can further cement its position as the most profitable three days within the garden and leisure calendar, and we look forward to developing our offering further over the coming months."

He added: "Both Emap and Melville recognise the importance of delivering the best possible value and return to our exhibitors, and have no doubt that our new pricing structure, as supported by the expertise of Melville, will be a benefit to all."

Comments

Published prior to March 2014
By G Stevens
More confusing PR Guff....Mr Thulow & disciples followed the star praising downsized 09 event but as predicted they now want to get more exhibitors back. Which is it? Downsized event or not - come on all you supporters of downsized what do you think now?

(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

Latest reader comments

re: Carl Kammerling Fusion 2021 Trade Promotion – Filled with exciting new deals!

MIKE
GOOD AFTERNOON,WE USED TO DEAL WITH YOUR COMPANY MANY YEARS AGO, BUYING LARGE STOCKS OF DELETED AND RETURNS ITEMS.IF YOU HAVE ANY CLEARANCE ...

re: Toolbank

Bilal Ali
Hi Trust you are doing great. My name is Bilal Ali. I am the owner of Azaan International Ltd, a company specialized in products. We are ...

re: Woolworths staff reunited by new website

John Zullo
Hi I'm trying to find Lisa assistant manager of woolworths in the metro centre 1999 I only now her by her 1st and middle name Lisa Marie ...

re: Planning application submitted for new Homebase store in Abingdon

Gel
They closed their store last year!http://www.oxfordmail.co.uk/news/17570442.homebase-abingdon-starts-closing-sale/...

re: Latest update on Green Homes Grant and implications for homeowners and landlords

John Hart
After applying for a green homes how long will it take for a decision? thanks...

Most read stories