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Gorilla Glue expands into sealants

Published: 13 September 2017
 

Gorilla Glue is extending its adhesive and tape expertise into sealants with the launch of the Gorilla Mould Resistant Sealant range, offering consumers a lifetime guarantee. Gorilla Sealants follow the brand’s overall ethos of being high quality and GorillaTough and look to drive category growth with this new premium offering.

“When in front of a busy sealant fixture, consumers are often overwhelmed with the amount of choice available when trying to select the right product for their needs,” said managing director Simon Damp.

“At Gorilla we strive to keep things simple and as such, we have developed an all-purpose sealant that is not only waterproof, mould and mildew resistant, shrink and crack proof but easy to use. According to our consumer research, when selecting a sealant, these are the top product attributes that people look for.”

The new all-purpose, Gorilla Mould Resistant Silicone Sealant range is said to be the ideal solution for use in showers, bathrooms, kitchens, windows and door frames. The range is 100% waterproof, won’t yellow over time, is flexible and durable and guaranteed to be shower-ready in just 30 minutes. Gorilla White and Clear Sealants are available in 295ml cartridges with a RRP of £9.99 each.

The company’s product range includes glue, heavy duty grab adhesive, wood glue, epoxy, Super Glue Impact-Tough Formula Super Glue Brush & Nozzle, tape, clear repair tape and heavy duty mounting tape

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