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Gorilla Tape goes back on national TV

Published: 7 April 2016
The next phase of Gorilla Tape's heavyweight TV advertising campaign restarts in April 2016, alongside Gorilla Glue.
Gorilla Tape goes back on national TV
Following the success of previous campaigns, the brand is sticking with TV as a core medium, with a run of 10, 20 and 30 second adverts over 2016, across a broad channel mix.

The ads can be seen across the whole of the UK and Republic of Ireland, demonstrating Gorilla Tape's all-weather proposition in every region.

Using the iconic gorilla character again, the adverts are part of a strategic above-the-line campaign which is underpinned with digital activity, radio and press across national titles.

Gorilla Glue Europe managing director Simon Damp said: "The Gorilla brand has become synonymous with the toughest jobs, and it is this strength and durability that only our product range possesses, that has ensured the brand is now a must-have in any toolbox."

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