The next phase of Gorilla Tape's heavyweight TV advertising campaign restarts in April 2016, alongside Gorilla Glue.
Following the success of previous campaigns, the brand is sticking with TV as a core medium, with a run of 10, 20 and 30 second adverts over 2016, across a broad channel mix.
The ads can be seen across the whole of the UK and Republic of Ireland, demonstrating Gorilla Tape's all-weather proposition in every region.
Using the iconic gorilla character again, the adverts are part of a strategic above-the-line campaign which is underpinned with digital activity, radio and press across national titles.
Gorilla Glue Europe managing director Simon Damp said: "The Gorilla brand has become synonymous with the toughest jobs, and it is this strength and durability that only our product range possesses, that has ensured the brand is now a must-have in any toolbox."