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Green-fingered Brits have spent over £100 each on gardening during lockdown

Published: 17 August 2020 - Neil Mead

Green-fingered Brits have spent an average of £105* each sprucing up their gardens with a makeover since the start of lockdown, equating to £3.7** billion being spent across the UK, according to new research from American Express. The most popular purchases are outdoor plants, closely followed by compost and seeds.

Most popular gardening and outdoor products bought during lockdown
Most popular gardening and outdoor products bought during lockdown

More time at home and savings on leisure activities may be responsible for the flourish of investment into gardens, as Brits have looked to make the most of their space during lockdown. 

Why we love our green spaces

Brit’s relationship with their outdoor space evolved during lockdown, with almost half of respondents with a garden (49%) enjoying it as a space to relax, or safely meet with friends and family (20%). In comparison with 2019, the research reveals that 62% admitted having spent more time in their garden or outdoor space this year.

Furthermore, Brits have seized the opportunity to express themselves through their outdoor environment, with one in seven (14%) redesigning their garden or outdoor space during lockdown, and 12% sharing pictures of their upgrades on social media.

The joy of gardening has also spread to neighbours, family and friends for some, with 15 % admitting they have received a plant or home-grown fruit and vegetables from someone they know during lockdown. 

American Express is providing the following top tips for green fingered Brits:


1. Bag a bargain – When purchasing items for the garden, look out for 3 for 2 offers on soil or seeds to store for when you will need them in the future.  

2. Get growing – Cultivating your own fruit and vegetables is a highly rewarding and environmentally friendly way to use your garden space. If you are a novice, start with something easy, such as berries or sunflowers.

3. Shop Small – When purchasing garden goods, consider buying from a retailer participating in American Express Shop Small to receive £5 back when you spend £10 (available to select Cardmembers only until 13 September 2020). Full details including the terms and conditions can be found here.

4. Be mindful – Studies have shown exposure to green spaces has wide-ranging health benefits, so looking for opportunities to spend time outdoors can help you reap the full benefits. 

5. Earn points and rewards – If you have been bitten by the gardening bug, remember to put your spend on a cashback or rewards card so you can earn something back on your spending.

* A nationally representative research study of 2,000 adults (aged 18+) was conducted by Opinium between 7th and 9th July 2020.

** In a nationally representative survey of 2,000 UK adults, 1348 said they have spent on gardening or outdoor products. 1348/2000 * 52,673,000 (UK adult population) = 35,501,602 or 35.5 million. On average, these individuals have spent £105 on gardening or outdoor products. 35,501,602 * £105 = £3,724,118,050 or £3.7 billion.


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What do you think?

As we near the end of another summer season, which product category do you expect to be the biggest seller as we head towards to autumn and winter?

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