Essential reading for retailers and suppliers in the home improvement market

Hand it Over to Henkel: It could be you

Published: 21 August 2014
As the closing date for the handover project fast approaches, don't miss your chance to have leading adhesive and sealants firm Henkel help boost your sales.
Hand it Over to Henkel: It could be you
All entries for Hand it Over to Henkel must with the DIY Week team by Friday, August 29 for independent retailers to be in with a chance of being chosen to participate in the project and have Henkel develop and manage its adhesives and sealants offer in store for a full year.

Throughout the 12-month project, Henkel will provide a category by category analysis of the business' sales performance and identify opportunities for growth, supporting that plan with a variety of initiatives, including filling any gaps in the retailer's offer - with initial infill stock supplied free of charge - enhancing merchandising and layout, recommending a better price architecture where needed, assisting in running relevant promotions and events, offering staff training and even providing a marketing budget to help the chosen retailer promote its business and any offers it is running via local advertising or leaflet drops.

DIY Week will monitor the progress of the venture and what impact Henkel's actions have had on the retailer's sales performance in the adhesives and sealants categories.

To receive an entry form email Fiona Garcia at including Hand it Over to Henkel in the subject heading.


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