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Homebase to review advertising business

Published: 7 February 2008
Diy and garden retailer looks at changing its current media partner.
According to reports in the press, Homebase is reviewing its advertising business and asking its media partner Abbott Mead Vickers.BBDO to re-pitch.

Homebase spent £33m across all media last year, according to figures from Nielsen Media Research.

A breakdown shows the majority, some £21m, was on television; next was direct mail at £6m.

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