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ICI to celebrate with Britain's Best as it adds its name to sponsors list

Published: 12 September 2007
DIY Week is pleased to announce the sponsorship of Britain's Best Retailer Awards by ICI.
ICI to celebrate with Britain's Best as it adds its name to sponsors list
As a long established supplier of decorative paint within the diy and garden sector, ICI is committed to working with retailers.

ICI is sponsoring the dinner and wine.

The awards ceremony, to be held at the highly acclaimed Hilton Manchester Deansgate on Wednesday November 7, is a unique and memorable experience that lends itself well to good will and informal networking.

In its fifth year, Britain's Best Retailer Awards undescore retailers' long-standing commitment to their businesses and the dedication and innovation they demonstrate.

In competing for these awards we encourage and reward retailers who progressively advance their business's performance in ways that go above and beyond the norm.

Britain's Best Retailer Awards – organised by DIY Week, Hardware & Garden Review, and Housewares Magazine – will present 11 awards.

"The Retailer Awards are an important event in ICI's calendar, enabling us to remain focused on the principal initiatives and activities recognized by the industry for their merit or value in support of the DIY market," said Philip Duncan, sales director distributors at ICI.

"In this way ICI can continue to successfully develop customer marketing support that works in line with retailer needs."

He continued: "Our sponsorship is also an opportunity for us to acknowledge the engagement and enthusiasm from all of our customers in support our brands over the year.

"In conjunction with DIY Week and Hardware & Garden Review, we will be celebrating another year of successful innovations with a night of lively entertainment, following an enticing menu guaranteed to tempt even the strictest diets!

"We look forward to seeing you there."

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