Hand tools manufacturer Irwin Tools has set itself the target of raising £50,000 for Help for Heroes next year through sales of a limited edition handsaw.
Irwin's charity campaign launched this week with the presentation of a £20,000 cheque to Heroes representatives. The next stage kicks off in January with the release of a special edition Jack 880 handsaw, which will featuring Help for Heroes branding on its sleeve.
A percentage of all sales of the hammer will go towards the charity, which provides direct, practical support to service men, women and veterans who have suffered injuries or illness while serving in the forces. Irwin has said this is just the first of many fundraising initiatives it is planning for the charity over the course of 2013.
Included in this will be donations of tools and support to ex-military personnel now working in the trades. Irwin Tools senior channel marketing manager Paul Jakeway said: "As a business, Irwin Tools is committed to applying our skills and knowledge to support worthwhile causes. Feedback from our tool users is paramount in the development of our new products, and similarly when it comes to deciding which charity to support. When we surveyed our customers to get their thoughts, Help for Heroes was the clear choice."
Help for Heroes Co-Founder and CEO Bryn Parry said: "Help for Heroes is all about 'doing your bit' and Irwin Tools pledge to support us over the next year is fantastic. It will help us to provide lifelong support for those who have suffered life changing injuries or illnesses while serving our country."