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J’adore Cottagecore: New research reveals 2021’s biggest décor trends around the world 

Published: 16 November 2020 - Sarah Mead

The home décor trends that are in and out for 2021 have been revealed in new research by Roofing Megastore. The research analysed Google Trends data throughout 2020, for a range of different interior design styles, colours, furniture, home improvements and accessories, to reveal which are set to dominate 2021, and which are on their way out.

Cottagecore came out on top, with a huge 1,075% increase in popularity since the beginning of the year. Beloved for its return to simpler, more comforting times and a greater connection to nature, it’s no surprise the homely style of Cottagecore is proving so popular. The wholesome aesthetic is also mirrored by other choices heading up the list, such as dried flowers, macrame, antiqued mirrors, wall panelling and roof lanterns, that let more of the outside world in.

Where paint colour is concerned, dark green walls have seen an uplift of 103%, while once sought after dark blue walls seem to be the home décor trend on the biggest decline, with the moody hue seeing a 64% decrease in popularity over the last year. Other trends we’ve grown tired of include metro tiles, industrial lighting, retro styling and statement walls.

The Top 15 UK Home Décor Trends Increasing in Popularity the Most For 2021

1.         Cottagecore                            1075.00%

2.         Dried flowers                           250.00%

3.         Antiqued mirrors                      224.00%

4.         Roof lanterns                           203.03%

5.         Herringbone flooring                177.42%

6.         Dark blue kitchens                   147.83%

7.         Roof windows                          127.78%

8.         Japandi                                    112.77%

9.         Copper taps                             111.11%

10.       Dark green walls                      103.13%

11.       Scandi style                             96.08%

12.       Mermaid tiles                           94.74%

13.       Macrame                                 90.00%

14.       Wall panelling                           88.64%

15.       Rustic style                              83.87%

The UK Home Décor Trends Decreasing in Popularity the Most Ahead of 2021

1.         Dark blue walls                         -64.18%

2.         Chrome taps                            -46.48%

3.         Retro style                                -27.03%

4.         Mid-century furniture               -26.00%

5.         Industrial lighting                      -22.35%

6.         Geometric patterns                  -21.05%

7.         Gold taps                                 -18.29%

8.         Statement walls                       -15.00%

9.         Pink walls                                 -10.77%

10.       Metro/ subway tiles                  -3.28%


Global Trends

Roofing Megastore also researched how these trends are reflected around the world, and again Cottagecore topped the global top 10. In the US, Scandi appears to be the most popular décor trend for 2021, with a massive 2,400% uplift since the start of 2020, and South Africa’s key trend for interiors is dark grey kitchens, which have seen a 285% increase in interest. 

In Australia, it’s Cottagecore that takes the top spot again, with a 683% rise in popularity, in New Zealand home office design is the trend seeing the biggest increase – up by 188%, and in the UAE, it’s conservatories that are seeing the largest shift, with an increase in popularity of 156%.

Gian-Carlo Grossi, Managing Director at Roofing Megastore commented: “With most of us spending more time at home than we ever have before, the interior design of our environment has never been so important. 

It’s easy to see why Cottagecore and some of the other styles that connect us to the outside world and nature are increasing in popularity – roof windows can dramatically improve an inside space by making it feel lighter and more spacious, and now the clocks have just gone back, a little light at the end of the tunnel is something we could all probably do with.”

The full research, including findings on what’s trending outside of the UK can be found at:

All research was completed between 21st – 23rd October and the data range used for analysis was 01.01.20 – 17.10.20


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