The provider of flood solutions, UK Flood Barriers, has formed an exclusive partnership with builders' merchant Jewson, which will be selling the company's Flood Angel defence products through a number of its branches.
UK Flood Barriers says the move will increase the accessibility of effective defences to protect from flooding via sewage systems and airbricks - far higher risk points than entrances.
The products will initially be available from 43 Jewson branches in high flood-risk zones, including Aberystwyth, where dozens of people were recently left homeless by flooding.
Flooding has never been far from the headlines this year. One in six - or 5.2m - properties in the UK are already at risk and it is estimated that the annual cost of flooding in England and Wales has reached £1bn.