Essential reading for retailers and suppliers in the home improvement market

John Lewis sees home sales dip, as shoppers wait for end-of-week discounts

Published: 23 November 2018 - Fiona Garcia
Sales of home products, including warm bedding, dipped last week
Sales of home products, including warm bedding, dipped last week

Home sales were down by 14.7% at John Lewis & Partners over the past week, as competitor discounts tailed off in anticipation of price drops during today’s Black Friday event.

The department store chain said sales in the category were impacted by a noticeable reduction in retailer offers for the week ended November 20, which meant it did less price matching to compete. With John Lewis’ Black Friday campaign now in full swing and reports that there are even more discounts on offer from retailers this year, it is likely there has been a step change, as it seeks to maintain its ‘never knowingly undersold’ position. Last year John Lewis recorded its busiest ever single hour of online trading on Black Friday, so it will be interesting to see how this year matches up.

Also in home, the enduring mild weather also had an effect on sales of warm bedding products, such as high-tog duvets. However, future orders for curtains and blinds, and furniture and flooring grew by 11% and 4.1% respectively.

Electrical and home technology sales were down 6.3% on the same week last year when John Lewis had strong promotions. Sales grew when competitor Black Friday deals launched and we have launched our own Black Friday deals today. 

Total sales for the week across the retail business were down 6.8% on the same period last year, although director for digital, Sienne Veit described it as “a week of two halves”, adding: “Early in the week sales continued to be impacted by the mild weather, but they increased significantly at the end of the week as a result of us launching our Christmas advert on Thursday, and a big increase in Black Friday deals on Friday and Saturday, which we price matched.”

Following the launch of John Lewis’ Christmas advert, which tells the story of performer Elton John, pianos were the most searched for item on the retailer’s website, and it reportedly sold 100 pianos and keyboards in just three days.

 

 

 

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

Latest reader comments

re: Carl Kammerling Fusion 2021 Trade Promotion – Filled with exciting new deals!

MIKE
GOOD AFTERNOON,WE USED TO DEAL WITH YOUR COMPANY MANY YEARS AGO, BUYING LARGE STOCKS OF DELETED AND RETURNS ITEMS.IF YOU HAVE ANY CLEARANCE ...

re: Toolbank

Bilal Ali
Hi Trust you are doing great. My name is Bilal Ali. I am the owner of Azaan International Ltd, a company specialized in products. We are ...

re: Woolworths staff reunited by new website

John Zullo
Hi I'm trying to find Lisa assistant manager of woolworths in the metro centre 1999 I only now her by her 1st and middle name Lisa Marie ...

re: Planning application submitted for new Homebase store in Abingdon

Gel
They closed their store last year!http://www.oxfordmail.co.uk/news/17570442.homebase-abingdon-starts-closing-sale/...

re: Latest update on Green Homes Grant and implications for homeowners and landlords

John Hart
After applying for a green homes how long will it take for a decision? thanks...

Most read stories