Johnsons Lawn Seed's two new Glee products are not only unique to the company but also the garden retail industry, and represent an exciting profit opportunity for retailers, says the brand.
Full details are being kept under wraps until Glee but the company says both address common lawn complaints in innovative yet simple ways.
One clue to what might characterise one of the new products will be the presence of a Formula One racing car on-stand.
Those with a need for speed can jump into the car and race around the 'Monaco Grand Prix track' thanks to the in-built video game. The fastest lap each day will earn its driver a special prize. Glee will also be used to showcase the company's market-leading lawn seed products.
Hall 18, stand H26/K25