Essential reading for retailers and suppliers in the home improvement market

Johnsons Lawn Seed reports record autumn uplift

Published: 5 November 2018 - Fiona Garcia
Consumers looking to repair damage done to lawns during the heatwave have lead to a tripling in demand for Johnsons Lawn Seed products
Consumers looking to repair damage done to lawns during the heatwave have lead to a tripling in demand for Johnsons Lawn Seed products

Favourable temperatures across the UK in the last quarter of the year has seen the lawn care company post record-breaking sales across its range.

With one of the hottest and driest summers on record this year, Johnsons saw demand from garden retailers triple. As consumers looked to repair their damaged and parched grass due to the heatwave, demand for lawn seed has far outstripped traditional levels at this time of year.

A higher-than-average temperature for both September and early October has seen Johnsons bring forward deliveries of lawn seed and packing for retailers. From mid-September, for a six week period, packing deliveries took place seven days a week to meet demand.

This seasonal uplift has been witnessed across all of Johnsons’ ranges of mixtures and sizes, including Luxury Lawn, Shady Place, Lawn Thickener, General Purpose, Quick Fix and After Moss. There has also been positive news for Johnsons’ latest lawn care innovation, Super Smart Lawn Feed, with strong pre-season orders following its launch at Glee in September.

Johnsons consumer manager Guy Jenkins said: “After a long cold winter, directly followed by a prolonged heatwave, lawns were put under a lot of strain this year, turning them into dry, arid tinderboxes. However, since the autumn bank holiday, we have seen ideal seed sowing weather and consumers have been taking advantage of the warmer soil conditions to recover their lawns. Garden centres have enjoyed a very good season for lawn seed, and for Johnsons its seen our best autumn sales ever.”

Johnsons has recorded its best-ever autumn sales
Johnsons has recorded its best-ever autumn sales

 

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