Essential reading for retailers and suppliers in the home improvement market

Kasp's display units catch customers' attention

Published: 13 October 2016

Kasp is helping retailers generate impact in store with its new progressive and eye-catching display units, designed to generate sell-through for retailers and bolster sales.

The range of modern display solutions have been designed to capitalise on the attractive and informative Kasp packaging, and is available to suit all sizes of stockists. It includes an attention-grabbing 1m unit with illuminated Kasp header and fitted down-lighters as well as a freestanding 30” unit for easy positioning in hot spot areas, a convenient slat wall POS pack for slat wall fitted stores, a 22” display panel for wall mounting, and a practical counter top merchandiser aimed at encouraging impulse sales at the point of purchase.

This flexibility allows the range to fit in with any merchandising plan, and can be positioned exactly where customers just can’t miss them. All display solutions carry impactful POS material featuring the iconic ‘Kasp test of strength’ imagery, reaffirming that Kasp’s quality products are ‘locks you can trust’.

 

Kasp brand manager Tina Skinner commented: “We’re welcoming retailers to compare our exceptional prices and literally ‘put Kasp to the test’. With some retailers witnessing a massive 60% increase in security sales since switching to Kasp, we’re confident security buyers will see exactly what the brand has to offer. Our intention is to urge retailers to compare our prices, place an order with us and test our unrivalled service, as well as seeing how our marketing support, including our eye-catching and convenient new display solutions helps to increase sales.”

www.carlkammerling.com

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