Essential reading for retailers and suppliers in the home improvement market

Kelkay guarantees stock availability for its Easy Fountain water features

Published: 21 November 2017
 

Much like forecasting the British weather or the referendum outcome, predicting consumer demand and working out the precise level of required stock in the highly seasonal garden market is a bit of a dark art.

Acknowledging just how challenging out of stocks can be for garden centres in a busy gardening season, Kelkay has come up with a strategy to support its retail partners and ease the stress that comes with predicting stock requirements for Easy Fountain water features.

On selected Easy Fountains for next year, Kelkay will be building unprecedented levels of stock to allow them to guarantee full availability through the season for loyal stockists. Kelkay hopes this will give its retailer partners the confidence to list key lines and build high impact displays in the knowledge that they can rely completely on stock throughout the season, regardless of what the weather brings or the impact of Brexit.

“We work so hard to manage adequate stock levels across a total of 600 lines but sometimes the unpredictable peaks in demand for certain products catch us out,” said sales director Richard Pyrah. “The new Bestseller water features will mean peace of mind for us and our retailer customers on those lines which we know will be in constant demand.”

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