Essential reading for retailers and suppliers in the home improvement market
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Videos
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The Range's Christmas advert
The Range kicked off its Christmas marketing campaign this week with this television advert hitting our screens.
November 4, 2013
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Draper Tools joins forces with The Wolverine
Leading tool distributor Draper Tools has joined forces with Twentieth Century Fox Home Entertainment and the big release this winter, The Wolverine. Set to help boost sales and increase profits on a wide range of hand and power tools for Draper stockists, the partnership centres on an exciting competition offering the trip of a lifetime to Japan, as well as some powerful deals.
October 22, 2013
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John Lewis Christmas ad gains over 10m views
John Lewis' 'Give a little more love this Christmas'
TV ad
, starring a snowman on a quest for his snow lady, has been viewed more than 10 million times on John Lewis Retail's YouTube channel less than a week since its TV debut.
November 15, 2012
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B&Q's Christmas ad rivals John Lewis
B&Q's 'Make it perfect' Christmas advert was
launched this week
, less than a week after John Lewis made its '
Give a little more love this Christmas
' debut.
November 15, 2012
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DIY Week's Halloween slideshow
It's being heralded as the
most lucrative
sales period for retailers since Christmas and Easter. These garden and home stores have certainly entered into the spooky spirit with gusto...
October 31, 2012
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Wickes' latest ad campaign locks horns with Dulux
Featuring Wickesy the dog outrunning a Dulux dog look-alike, the latest TV ad campaign from Wickes is based on the results of a tradesmen survey which showed more than two thirds prefer the retailer's white emulsion to the brand leader.
September 11, 2012
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Tarmac shares mascot U-CAN man's blooper reel
He was marketed by Tarmac as an encouraging mascot for its 'DIY dodger' competition - but it seems the U-CAN man has a few things to learn as well.
August 13, 2012
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Diarmuid Gavin ponders Chelsea garden
The celebrity garden designer and creator of Westland's 80ft Chelsea Flower Show garden has filmed a series of videos charting his thought process and progress building the medal-winning 'Wondrous Odyssey'
May 24, 2012
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Glee rings in the changes
Glee releases special video, with event director Nick Davison detailing the changes and new features that will be seen at the 2012 show.
May 14, 2012
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B&Q targets female market with new 'I did that' ad
The DIY retailer's latest spring/summer marketing campaign features a series of home improvement scenarios aimed at instilling a sense of personal achievement.
March 29, 2012
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Cadbury G&L manager gets waxed for Garden Re-Leaf
Paul Butchers from Cadbury Garden & Leisure raised £1,000 for Greenfingers after getting his chest and back waxed as part of the first ever national Garden Re-Leaf Day.
March 15, 2012
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Prince William's message for team Homebase
Centrepoint patron the Duke of Cambridge recorded a good luck message for Homebase's Andrew Carnie and his team as they embarked on a race to the South Pole to raise £250,000 for the homeless charity.
February 23, 2012
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Leyland celebrates darts sponsorship with The Wizard
Staff were given the chance to rub shoulders with World famous darts player Simon 'The Wizard' Whitlock, who offered a darts master class to anyone brave enough to take him on.
January 30, 2012
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Aftermath of Booth's Garden Centre fire
Footage taken the morning after the blaze shows the scale of the damage done to the garden and pet centre in Greater Manchester.
January 30, 2012
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B&Q vows to beat any price with new ad campaign
The DIY giant has launched a TV and online campaign to support its longest-ever winter sale on kitchens and bathrooms.
January 11, 2012
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DIY Week Awards 2011
Leading figures from across the DIY and garden industry were out in force on November 24 for the first-ever DIY Week Awards.
December 1, 2011
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Ledco introducing the X21
Quite simply the brightest handheld LED Light ever produced. With 1068 lumens of focusable light, the X21 is the choice when only the brightest light available will do.
November 11, 2011
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John Lewis launches new Christmas ad
Haven't seen John Lewis's new Christmas ad yet? Have a look below, and find out more about the retailer's festive campaign
here
.
November 11, 2011
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B&Q launches Christmas 'How To' vidoes online
TV presenter and star of Kirstie's Homemade Christmas, Kirstie Allsopp features in the films, offering tips on a DIY Christmas with everything from how to make your own Christmas decorations, to gift-wrapping i ideas.
November 2, 2011
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Ironmongery Direct launches first-ever TV ad
Ironmongery Direct is launching its first-ever national TV and radio campaign, introducing the company's new strapline 'masters of our trade'. Take a look at the new TV ad below.
October 28, 2011
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re: Carl Kammerling Fusion 2021 Trade Promotion – Filled with exciting new deals!
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