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Lister Locks moves ahead with expansion programme

Published: 26 April 2007
Changes 'very well received,' says chief executive
Lister Locks' plans to expand in 2007 are well on the way, Kevin Norton, chief executive told DIY Week.

The company is concentrating on three main areas to develop its brands: the re-launch of Lister pack, the introduction of Basta products, and work with external brands.

"The re-launch of Listerpack has already begun," Mr Norton told DIY Week. "We have revised the Listerpack range and re-designed the packaging and display stands."

He said response to the new packaging is that it has been 'very well received and widely complimented'. 

"We have had an overwhelming response from customers to the ex-stock Basta range and we are delighted with how well this is proceeding for us," he continued.

Lister is currently finalising plans for the expansion of its external brands, and is developing a promotional campaign for later in the year.

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