Essential reading for retailers and suppliers in the home improvement market

Live demonstration theatre returns to London Shows

Published: 5 November 2007
Celebrity diy-ers to host New Products LIVE.
New Products LIVE, the live product demonstration theatre will be back at the DIY & Garden Show and Totally Tools in 2008.

A team of professional presenters, working on an improved stage, will spend 20-25 minutes each highlightin the features on several of the latest products from across the show.

All the presenters, brought in by production company Domoney TV, have specialist interests and skills in the DIY and hardware, garden, tools and decorative sectors.

In the run-up to the show they will be auditioning exhibitor's new products to find those they feel will be of most interest, and offer real sales opportunities, to retailers.

All the products being demonstrated will also appear in the exhibition's New Product Zone.

"The demos went down well last year with visitors and we're looking to improve on the experience this year," commented Brintex show director James Murray.

"This is a real opportunity for our exhibitors to have their products presented professionally to visiting buyers. We'll also include some 'pick of show' presentations for products spotted by the team once the show is open."


Clive Holland – lead presenter/anchorman. A presenter for GMTV and Channel 4's 'Big Big' Holiday Show.

Steve McDonnagh – the New Products LIVE expert on building materials, structural and landscaping products. He has appeared on ITV1 as an expert on 'House of Horrors'.

Chris Mills – will road test the latest products. Mr Mills was on the team for ITV1's 'Better Homes'.

Clare Steel – analysing decorative products. Ms Steel is an experienced stylist and has worked on leading consumer magazines Your Home, House Beautiful and 4Homes.

The DIY & Garden Show and its sister show Totally Tools take place on January 13, 14 and 15, 2008 in Earls Court 2, London.

Visitors are encouraged to register early via the show website, , for a chance of winning a trip to Las Vegas.


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