ARB & Grounds, a garden machinery business in Derby has recently acquired the intellectual property of The Internet Gardener Ltd meaning they now own the website www.internet gardener.co.uk. The site had been running since 2006 by a family owned business before going into liquidation at the end of 2019. The online retailer used to sell garden furniture online from various retailers bringing in over 6 million in turnover in 2019. Nottingham based entrepreneur Elliott Davidson, 25, who owns ARB & Grounds Equipment Ltd has already been making local headlines with his recent acquisition of Y Frame Discounts Ltd and is now working on this new venture. Elliott is also the founder and director of Contrast; an eCommerce digital marketing agency in Nottingham’s Creative Quarter.
The young entrepreneur has road-mapped plans to bring the site back up and running and also ensure he brings the revenue levels back in his two year business plan for Internet Gardener. Not only will Elliott be looking to build relationships with past suppliers, but also looking to expand the product range to include garden machinery and equipment.
The gardening sector is now more popular than ever before. Official statistics showed that 45% of Britons coped with lockdown by gardening as many were spending more time at home. Sales in gardening products and equipment has also seen a rise, according to the HTA study, companies are seeing a rise in consumers purchasing horticultural goods online, it is estimated that the sector is worth 7.5 billion each year.
Elliott comments; “I can’t wait to start building the site back up again and getting it back to its full former glory. I know that other similar UK businesses are doing over 20 million in the sector so there is plenty of room to grow this business further. This was an opportunity I couldn’t miss and I have major plans for Internet Gardener. Being an owner of an eCommerce digital marketing agency and also another seven figure eCommerce business has its perks, as I am able to take all of these past learnings, both successes and failures to help maximise our chances of moving forward.”
Elliott is also preparing to document his journey and as such is launching a behind the scenes video series of scaling an eCommerce company from £0 to £1 million in ARR (Annual run rate) within 12 months. This series is going to be called “Building a Business”.
“Launching this video series means we are able to empathise with our clients more and publicly put our skills to the test! We’ll be able to look at problems differently that are out of scope to help our clients succeed; this is what will help us stand out as an eCommerce agency. I have also launched an online community called “Insider”, so if you are an eCommerce founder, operator or marketer you can apply to join here, where you will be able to further develop your eCommerce skills, network and business”.
For more information or to keep up to date you can visit www.contrast.digital.
You can watch the trailer here: https://www.youtube.com/watch?v=lMTjv-gISCg&ab_channel=Contrast