Essential reading for retailers and suppliers in the home improvement market

Mica launches Christmas gift guide

Published: 28 October 2011
DIY co-operative offers tool gift ideas for consumers to get them spending in hardware stores this Christmas.
Mica launches Christmas gift guide
The Christmas brochure, which launched on October 17, is titled 'The Really Useful Gift Guide' and features 30 tool-themed products, including multi-buys and add-ons. The promotion has been themed around price points, rather than product categories, which Mica feels will appeal to consumers in the current economic climate, with gifts for under £5, £10 and £20.

The additional brochure for the Christmas period was requested by Mica members, explains Mica ceo Steve Ball: "This is a 'for the members, by the members' solution to a problem that has always been there; the perception that a hardware store isn't the place to go for Christmas gifts."

He explained that participation has already been higher than was expected, with Mica having to go back to the printers to get estimates for higher print runs. Mr Ball exclaimed: "We've had to go back to the printers twice," adding, "it really is great to see the membership putting forward and then embracing new ideas that have come from the group... I feel sure this will become a feature of the Mica promotional calendar from now on."

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

Latest reader comments

re: Carl Kammerling Fusion 2021 Trade Promotion – Filled with exciting new deals!

MIKE
GOOD AFTERNOON,WE USED TO DEAL WITH YOUR COMPANY MANY YEARS AGO, BUYING LARGE STOCKS OF DELETED AND RETURNS ITEMS.IF YOU HAVE ANY CLEARANCE ...

re: Toolbank

Bilal Ali
Hi Trust you are doing great. My name is Bilal Ali. I am the owner of Azaan International Ltd, a company specialized in products. We are ...

re: Woolworths staff reunited by new website

John Zullo
Hi I'm trying to find Lisa assistant manager of woolworths in the metro centre 1999 I only now her by her 1st and middle name Lisa Marie ...

re: Planning application submitted for new Homebase store in Abingdon

Gel
They closed their store last year!http://www.oxfordmail.co.uk/news/17570442.homebase-abingdon-starts-closing-sale/...

re: Latest update on Green Homes Grant and implications for homeowners and landlords

John Hart
After applying for a green homes how long will it take for a decision? thanks...

Most read stories