Essential reading for retailers and suppliers in the home improvement market

Midea now approved supplier to Sirius Buying Group

Published: 19 February 2024 - DIY Week

Sirius Buying Group, major buying group of electrical appliances and kitchen retail solutions has made itself at home with the world's largest manufacturer of major domestic appliances, Midea, as it becomes a new Approved Supplier to the group.

Midea has an extensive range of globally recognised household names in its portfolio including Toshiba, Midea and Comfee. The Midea UK sales, customer service and management offices are based in Manchester with a mission to bring its innovative range of high-quality products with a focus on energy efficiency to more UK homes. 

Marion Morton, Head of Commercial at Sirius Buying Group says: “We are really excited to work with Midea, to ensure that our Members have access to even more quality products and services to grow their businesses within the UK MDA market. Our Members are always keen to develop new revenue streams in order to give an excellent customer journey by offering a range of leading brands and products. With this in mind, the offer from Midea, will definitely support our mission to promote sustainability and increase profitability for the independent retailer.” 

Maximising the benefits of Sirius’ distribution partners, DAD will play a vital role in distributing  a range of products by Midea, developed with Sirius, to provide Members access to a comprehensive product collection with the ability to order direct. DAD have been an Approved Supplier to Sirius since 2001, and have established an extremely strong relationship throughout the group and with its Members. By positioning themselves as a key partner, DAD is in the prime position to fulfill the opportunities that Midea will bring to Sirius Members as the latest Approved Supplier to the group.

Julia Livett, Head of Sales & Marketing at Midea says “It is our great pleasure to be part of the collaboration between three great organisations in DAD, Sirius and Midea UK. This partnership is testament to the power of teamwork and the potential that can be unlocked when three great entities come together to achieve a common goal. Collaboration is the cornerstone of success in today’s fast-paced and ever-changing world. By combining our individual strengths and leveraging our resources we can create something truly remarkable together.” 

Midea stands ready to share its global expertise and appetite for innovation with Sirius Members so that they can continue to deliver a leading edge proposition in their communities. By supplying appliances which are renowned for competitive pricing, strong technical specification and smart technology from a reliable and trusted manufacturer, local independents can deliver the best in tailored solutions for an increasingly discerning customer base, at all pricepoints. 

Steve Jones, Managing Director at Sirius says: “We are delighted to welcome Midea into our buying group as our community of retailers continues to thrive and grow at pace nationwide. Preparing for this year’s home improvement season is always a busy time so we are very pleased that we can give our network even more choices as well as access to unique deals and special offers which will enhance their product offer and their profitability.” 

Steve continues: “Developing strong relationships and learning from supportive peers is a big part of our Members’ personal and professional success so we are really excited to have Midea onboard as an Approved Supplier. The electrical appliance market is breaking new ground as consumers increasingly seek eco-efficient, smart-enabled and user-friendly solutions so specifying Midea will be an excellent way to bring a global brand to more UK homes this year.”

To find out how Sirius can help your business grow commercially, please contact below: 

Sirius Buying Group: email | tel 01395 277103 | web | Office 10, Equinox South Business Centre, Bristol BS32 4QL



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