Essential reading for retailers and suppliers in the home improvement market
While many topics and categories in our sector are determined by the calendar, the subject of point of sale and merchandising is something that is ultimately always relevant to our readers. However, despite being intrinsic to any form of retailing, it is still an area that even some of the biggest retailers can struggle with. People need to visualise products in a more exciting way and be tempted to buy. It may seem that I'm stating the obvious but, despite the simple formula, some outlets still miss the mark.

One high profile DIY and garden chain I visited recently had created an exciting houseplant display right by the store entrance, complete with a host of orchids, mini cacti and succulents. It stopped me in my tracks, along with a number of other shoppers who were clamouring to browse the offer.

However, when I had selected a few plants I wanted to buy, I then searched in vain to find pots to accommodate them. Convinced I must be overlooking them, I asked a sales assistant and discovered that, not only were the complementary pots not displayed alongside the plants, they were not in fact stocked by the store at all. I was told to try another retailer nearby or search online.

It seemed such a shame that so much effort and time had obviously been invested in pulling shoppers into the category with an eye-catching and inviting display but that potential sales had been lost by not including relevant add-on products.

And it's these simple hurdles that can cause some retailers to fall down. There may be some of you reading this who are thinking, 'how ridiculous, I'd never forget to place relevant add-ons alongside a product display' - in which case, good for you. But for those who would like a few pointers,pick up the November 2 issue of DIY Week for our POS & Merchandising feature, complete with hints and tips from the experts.

And on that note, we will be running our Christmas display gallery online again this year, so feel free to start sending in pictures of those inspired festive displays!
View User Profile for Fiona Garcia Blog entries from Fiona Garcia, DIY Week editor

Posted by Fiona Garcia | 6 November 2012 | 16:00 | More from: Editor's Blog


Comments are closed on this post.

Latest reader comments

re: Carl Kammerling Fusion 2021 Trade Promotion – Filled with exciting new deals!


re: Toolbank

Bilal Ali
Hi Trust you are doing great. My name is Bilal Ali. I am the owner of Azaan International Ltd, a company specialized in products. We are ...

re: Woolworths staff reunited by new website

John Zullo
Hi I'm trying to find Lisa assistant manager of woolworths in the metro centre 1999 I only now her by her 1st and middle name Lisa Marie ...

re: Planning application submitted for new Homebase store in Abingdon

They closed their store last year!

re: Latest update on Green Homes Grant and implications for homeowners and landlords

John Hart
After applying for a green homes how long will it take for a decision? thanks...

Most read stories