Essential reading for retailers and suppliers in the home improvement market

More exciting brands confirmed for Glee 2021

Published: 8 September 2021 - Neil Mead

With less than a month to go until the doors open on the first in-person Glee event in two years, retailers from across the garden retail sector will be busy planning their trip around the show. These retailers will be pleased to learn that this year’s event will be home to both established brands and exciting new grass-root innovators, and during recent weeks the show has welcomed a plethora of companies to the 2021 roster; companies’ retailers will not want to miss out on seeing!


This year Glee is set to welcome over 100 new brands, across its eight thriving product sectors. From exciting pet brands looking to expand their reach into garden centres and new innovators of furniture for the garden and home to unique gift suppliers, fencing experts, firepit designers, lighting experts and soil improvers, Glee will be a varied hotbed of the newest products and suppliers that the garden retail sector has to offer.

Edgard Cooper will be showcasing its new range if naturally tasty pet foods, which includes its first-ever plant-based offering. Backed by sustainable packaging, Edgard Cooper will also be using Glee to tell the market more about its Zero Pawprint Plan – a special strategy to make a positive impact upon the planet by 2025.

Brand new for the 2022 season will be Altico who will be showcasing its complete range of decorative aggregates including Scottish pebbles and Indian stone, plus winter and landscaping essentials. This new company has been brought to market by industry stalwart Antony Harker and marks an exciting new chapter for the aggregates market.

Birkdale – self-penned as “by fencers, for fencers” – will be showcasing a selection of its wholesale gates and fencing products, including its DuraPost fence post system and the recently acquired Ellumiere by Birkdale range - the simplest and most effective 12V garden lighting system in the UK.

Lighting will also be displayed on the Forum Lighting stand. As one of the largest suppliers of lighting and radiant heating solutions, Forum Lighting’s stand will be a must for buyers from across the DIY, garden and wholesale sectors.

Furniture and home accessories will be represented by several exciting brands at Glee 2021 including Italian-based Bizzotto who will be making its debut, whilst Norfolk Leisure, one of the UK’s most passionate outdoor leisure brands will be making its return to Glee after a number of years away from the show. Joining them both will be RiverCo Trading, which will be launching its 2022 range of ergonomically designed furniture for the home and garden at the exhibition.

Elsewhere, Useful and Practical Ideas Limited, also known as the ‘10 Minute Garden’, will be launching its new Flower Tower ahead of the 2022 season. Manufactured using only recycled materials, and designed and manufactured in the UK, the Flower Tower will tap into the trend for vertical growing which has witnessed stratospheric growth during lockdown.

Handmade in Sussex, Corincraft Limited’s range of home fragrances, including aromatherapy stones, will appeal to home and gift buyers who want to bolster the uniqueness of their offering, whilst the team at Top Banana Group UK Ltd will be providing access to thousands of unique gifting products, all designed and manufactured by the UK’s best small creative businesses.

Creativity is at the core of Scrunch Kids’ 2022 offering. Debuting at Glee this September, buyers will no doubt be impressed by the company’s range of buckets, spades and seaside paraphernalia which can be rolled, folded and scrunched to make them virtually indestructible and a godsend for parents packing for family vacations.

Other names confirmed for Glee 2021 include planter suppliers, ArrayGRP Ltd; family-run Christmas tree growers, Ballykelly Christmas Trees; Biomation, a micro-R&D company developing hygroscopic soil improvers from organic waste materials; DSL Group is the company behind superior quality products with mass appeal, as seen on forecourts across the country; crop enhancement and nutritional products will be on display at Engage Agro Europe Ltd’s stand; Moolenaar BV who will be providing both private label and brand flower bulbs, perennials, seeds and plants; Galeabel Studios will be showcasing handcrafted garden décor and art including carved plant labels, birdfeeders and planters; and Hull Fire Pits who will be bringing the heat will its range of flat pack and collapsible firepits as well as Fire Globe Firepits

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