DIYWEEK.net

 

Mrs Hinch’s hack makes ‘radiator’ the most searched interior trend on Google!

Published: 12 February 2021 - Neil Mead
 

Since we’re home a lot more than usual, many of us are turning to renovations to make our homes nicer places to spend our time. Heating and radiator specialists Stelrad.com wanted to find out which home interior tweaks were top priority during lockdown.

Using content marketing tool Semrush, Stelrad recorded the Google search volumes for various interior design related words and phrases to see which ones had the highest average monthly search volumes over the last 12 months.

Study highlights:

  • Radiator covers got the highest number of average monthly searches at 201,000
  • Wall art and Radiator paint came in second and third, with 110,000 and 27,100 searches respectively
  • Mrs Hinch shared a radiator cleaning hack that went viral in July 2020
  • Searches for keyword variations of Radiator have gone up 26% since July 2020
  • Keyword variations for search term ‘Mrs Hinch radiator’ are up 600% since July, indicating she’s one of the reasons for the sudden surge in radiator design related searches
  • The least searched trends are Bookshelf art and Washing machine paint
  • Bookshelf art may not be widely searched, but searches have gone up 79% since lockdown began, perhaps because of bookshelves/offices being heavily featured on video calls

Full results are displayed below: 

Search term

Average monthly search volume (UK)

Radiator covers

201k

Decorative shelves

5.4k

Decorative radiators

1.3k

Washing machine paint

170

Coloured radiators

1k

Radiator paint

27.1k

Carpet installation

1.3k

Wallpaper design

22.2k

Indoor plants

74k

Mood lighting

5.4k

Wall art

110k

Mrs Hinch Radiator

600

Bookshelf art

140

Methodology:

  • Stelrad searched reddit interior design threads for the most mentioned tweaks being made to people’s homes over the last year. 
  • They then used Semrush to ascertain the average monthly Google searches for these terms over the past year in the UK.
  • They then used this information to determine the most popular lockdown interior design trends.

 

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

Latest reader comments

re: Carl Kammerling Fusion 2021 Trade Promotion – Filled with exciting new deals!

MIKE
GOOD AFTERNOON,WE USED TO DEAL WITH YOUR COMPANY MANY YEARS AGO, BUYING LARGE STOCKS OF DELETED AND RETURNS ITEMS.IF YOU HAVE ANY CLEARANCE ...

re: Toolbank

Bilal Ali
Hi Trust you are doing great. My name is Bilal Ali. I am the owner of Azaan International Ltd, a company specialized in products. We are ...

re: Woolworths staff reunited by new website

John Zullo
Hi I'm trying to find Lisa assistant manager of woolworths in the metro centre 1999 I only now her by her 1st and middle name Lisa Marie ...

re: Planning application submitted for new Homebase store in Abingdon

Gel
They closed their store last year!http://www.oxfordmail.co.uk/news/17570442.homebase-abingdon-starts-closing-sale/...

re: Latest update on Green Homes Grant and implications for homeowners and landlords

John Hart
After applying for a green homes how long will it take for a decision? thanks...

Most read stories

https://diyweek.net/mrs-hinchs-hack-makes-radiator-the-most-searched-interior-trend-on-google