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New look for Irish DIY retailer Woodie's

Published: 20 March 2014
Woodie's DIY drops the DIY from its logo following a rebrand.
New look for Irish DIY retailer Woodie's
To coincide with the new look, Woodie's has also revitalised its jingle and launched a new ad campaign.

The ad which is currently airing across Irish TV and radio is called Start to Finish, to reflect the journey a customer takes throughout a DIY project.

Woodie's marketing director, Ruth Brett, said the rebrand was designed to retain Woodie's strong Irish heritage and become more relevant to the consumer of today.

She added: "We felt the time was right to revitalise and modernise the brand and we're now refocusing on what our core offering is in order to offer our customers an enhanced shopping experience."

After experiencing five years of declining sales, Woodie's finally turned a corner in 2013 and operating profits rose from £0.2m to £1m.

Woodie's is the Irish DIY retail division of parent company Grafton Group. It currently has 37 stores across Ireland.

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