Napoleon Grills is launching four high quality recipe and how-to grilling videos by author, food stylist and presenter Genevieve Taylor.
The videos are available to the company's retailers and come in two versions: full, at two to three minutes, and bite-size, approximately 15 seconds, ideal for Instagram.
Genevieve has written six cookery books, her most recent being How to Eat Outside, in which she explores the joy of cooking in the open air.
UK sales manager Martin Sobey comments: "Genevieve's obvious enthusiasm for great food and an outdoor lifestyle were a perfect fit for us. Besides encouraging people to get grilling we also want these videos to bust the myth that only men barbecue."