Essential reading for retailers and suppliers in the home improvement market

O'Keefes Working Hands "guarantees relief"

Published: 12 October 2016

With winter around the corner, O'Keefe's Working Hands hand cream could provide an ideal option for stock addition to retailers' seasonal ranges.

America’s best-selling hand cream, Working Hands is designed to not only guarantee relief for your customers' dry hands throughout winter, but to drive incremental sales for your store too. It is a fact that cold weather exacerbates problems with the skin, and many tradespeople suffer from dry, chapped and cracked hands. This is a serious condition that can have a detrimental impact on their work, and their livelihood.

O'Keeffe's have found that many tradespeople often just ‘put up’ with painful and dry hands, not realising that there is a solution. The good news is that there is a solution: O’Keeffe’s Working Hands hand cream. The rate of the sale of O’Keeffe’s Working Hands hand cream has seen increases more than 20-fold during winter. This proves, says O'Keeffe's, that there is a real need for hardware stores, builders' merchants and the like to stock Working Hands ahead of the colder months.

With extremely good margins, and the added bonus of incremental sales, the outlets who do stock O’Keeffe’s Working Hands hand cream, will not only be providing an essential product for their customer, but will also enjoy an upturn in sales. O’Keeffe’s is also supporting Working Hands hand cream with a heavyweight advertising campaign throughout winter.

The new O’Keeffe’s Working Hands TV adverts will be aired on TV channels including ITV, Channel 5, Sky Sports, Dave and more. Further support for the brand is coming from a national press advertising campaign and online advertising. O’Keeffe’s Working Hands is now available in a new value size 193g jar, as well as the original best-selling 96g jar. To find out more about O’Keeffe’s Working Hands hand cream, contact Gorilla Glue.

 

 

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