Tool firm Olympia is launching a new mobile showroom, which will tour the UK and Ireland to help the firm reach as many stockists as possible.
The business, which distributes the Roughneck brand of hand tools and workwear, has had the specially customised branded vehicle created to enable customers to see and buy from the Olympia's growing range of products without having to leave their premises.
Olympia also plans to use the new mobile showroom to bolster and add an extra dimension to its appearances at various trade shows and exhibitions.
Olympia Tools managing director John Bramwell said: "We're confident the new Roughneck mobile showroom will prove invaluable to both existing and potential customers by allowing them to browse products in an altogether more three dimensional way compared to simply viewing them online or in a catalogue."
He added: "It's easy enough to talk about a hand tool or item of workwear being well made or cleverly engineered in a piece of marketing material but, by being able to pick up and look at items in the flesh, people will be able to see the proof of this for themselves."
For the foreseeable future, the new mobile showroom will be touring both the UK and Ireland in order to see as many stockists as possible.