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Positive trading update from Dunelm Group

Published: 10 December 2019 - John King

Dunelm Group has confirmed that gross margins have been stronger than expected as a result of sourcing gains and better sell through. Operational costs remain well controlled and in line with expectations.

The company has also successfully transitioned all of its customers to a new digital platform.  This cloud-native platform that will be used to accelerate the development of the company's  customer proposition.

Customers have reportedly responded well to the new website and didn't see any adverse impact to performance, maintaining strong sales growth both online and in stores. In light of this, the Board now anticipates that the full year profit before tax will be higher than previous expectations, assuming no significant change in consumer demand as a result of the outcome of the general election.

A more detailed trading update will be made on 9 January 2020.


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