Essential reading for retailers and suppliers in the home improvement market

Red paint is sole reason to hot-foot it to Homebase

Published: 11 July 2012
In one of the more unlikely scenarios to be experienced by the DIY market, droves of fashionistas are heading to Homebase and clearing the shelves of red paint tester pots.
Red paint is sole reason to hot-foot it to Homebase
In fact, reports the retailer, sales of its Home of Colour mini pots in Flame and Show Stopper shades have rocketed by 40% year-on-year this week as customers look to recreate their own Louboutins at a snip of the price of the iconic scarlet-soled designer shoes.

While many trendsetters such as Victoria Beckham, Coleen Rooney and Abbey Clancy have been stepping out in their favoured shoe, the £600 price tag is prompting others to try their hand at a bit of DIY fashion.

And it seems that a pair of cheaper shoes, some paint and a brush are working the magic at many social events this summer.

Peter Rooney, store manager at Homebase's London Acton branch comments: "While many people tend to look at magazines to get the right paint colour for walls, we've recently noticed a significant number of girls in the store colour-matching the tester pots to pictures of designer shoes in fashion magazines and requesting tips on how to paint on leather or rubber."

Homebase is even providing advice for achieving the Louboutin look at home. "Clearly paint is meant for decorating walls rather than shoes," says senior paint buyer Richard Johnson, "so we're amazed at this new trend that's hit our stores.

"The Home of Colour tester pots would have enough paint to cover the sole of an average-sized shoe, but we would advise people to ensure they do apply it properly - and it can achieve a really good visual effect."

His tips for creating the perfect DIY Louboutin lookalikes are: paint sole with a multi-purpose primer; cover with gloss Flame or Show Stopper for the best colour match; seal; use a thin, small brush to keep the painting neat; and protect the rest of the shoe whilst painting.

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

Latest reader comments

re: Carl Kammerling Fusion 2021 Trade Promotion – Filled with exciting new deals!

MIKE
GOOD AFTERNOON,WE USED TO DEAL WITH YOUR COMPANY MANY YEARS AGO, BUYING LARGE STOCKS OF DELETED AND RETURNS ITEMS.IF YOU HAVE ANY CLEARANCE ...

re: Toolbank

Bilal Ali
Hi Trust you are doing great. My name is Bilal Ali. I am the owner of Azaan International Ltd, a company specialized in products. We are ...

re: Woolworths staff reunited by new website

John Zullo
Hi I'm trying to find Lisa assistant manager of woolworths in the metro centre 1999 I only now her by her 1st and middle name Lisa Marie ...

re: Planning application submitted for new Homebase store in Abingdon

Gel
They closed their store last year!http://www.oxfordmail.co.uk/news/17570442.homebase-abingdon-starts-closing-sale/...

re: Latest update on Green Homes Grant and implications for homeowners and landlords

John Hart
After applying for a green homes how long will it take for a decision? thanks...

Most read stories