The Association of European Producers of Laminate Flooring says that manufacturers are kicking off the new laminate flooring season with rustic light and medium earth tones.
The modern, yet rustic looking laminated boards appeal because of their distinctly tactile textured surfaces, according to the Association.
A new method of printing the flooring, called synchro-pore printing, enables the authentic transfer of a wide variety of wood appearances, from fine veins and pores to deep, distinctive knots.
Oak style flooring continues to dominate the market, but floors with the appearance of delicately-grained ash, walnut or elm, or softwoods such as spruce or larch are gaining in popularity.
The association also says dark colours have declined in popularity, but natural grey and brown tones are becoming a top trend across the European flooring market.