Sainsbury's says it expects to "grow the home heating market significantly" as it unveils plans to sell a range of gas and oil boilers in its 13 stores in Northern Ireland.
In partnership with Carillion Energy Services, the retailer says it will also be able to offer installation and support, marking a first for a supermarket in this field in the Province.
Said Sainsbury's head of new business development Justin James: "Sainsbury's has identified a need for a stimulant in both the gas and oil market, with many oil boilers old and inefficient while there are many homes/businesses on the gas network which are not yet connected.
"It's a critical time for our customers as home heating is one of the biggest expenses in the average household budget. As with food and other household purchases Sainsbury's wants to improve accessibility and choice to help our customers manage their weekly and monthly budget."
He said Sainsbury's was offering "a complete customer experience, including a free home survey, Nectar points, support through the grant and discounts process for those who are eligible, extended warranty and out-of-hours breakdown, all managed through our local call centre.
"We believe that as a consequence of us entering it, the home heating market will grow significantly."
Pictured from left are Sean McCarragher, Carillion Gas team leader; Justin James, head of Sainsbury's new business development; and Nigel MacAulay, Sainsbury's regional operations manager.