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Sales up at Hobbycraft

Published: 27 July 2012
A roll out of new stores helped boost sales at Hobbycraft in the twelve months to February 19.
Sales up at Hobbycraft
Turnover at the art and craft retailer was up from £95.2m in 2011 to £106.5m. EBITDA rose 8.3% to £15.6m.

During the last financial year, Hobbycraft opened 10 new stores - taking the chain to 61 -and refurbished two existing outlets.

Chief executive Catriona Marshall said: "We've made extensive improvements to our range, brought in new products, sharpened prices on popular lines and broadened our customer base."

While the core customers remain "crafters", the retailer has also targeted other groups "in particular mums who craft for themselves but particularly with their kids" and lighter users of craft products, the retailer said.

Own-label has been expanded - now accounting for 15% of sales - and will continue to be increased in coming years.

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