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Screwfix appoints new agency for tv campaign

Published: 31 August 2007
Screwfix has appointed media agency Mustoes to develop a tv campaign to push its services to the trade and diy customers.
Screwfix appoints new agency for tv campaign
Simon O'Mahony said the company changed its agency after a review.

Three media companies battled it out for the contract, however Mustoes won as it understood the Screwfix business and came up with a great storyboard, Mr O'Mahony added.

It is thought the ads will focus on Screwfix's ability to handle and distribute significant volumes of building, maintenance and refurbishment items to trade customers either online or via its growing network of UK Trade Counters (71 as at end August, 2007).

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