Taking a new approach that focuses on specific consumer groups, UniBond is making things easier. With the launch of its Easy Sealing range for light sealant users, UniBond marks the beginning of a sealant revolution: making it easier for those who lack the knowhow with sealants to channel their DIY spirit and overcome the challenges that are associated with sealants in general.
The goal was to make the decision-making process throughout the consumer journey easier for consumers. By having disruptive, clear and colourful packaging, these sealants are distinguishable when browsing for a sealant online or in-store.
This is an easy solution for beginners as they’re simple to use with a welcoming appearance. The packaging was designed to give the most vital information but in a format that’s easy to understand. There are lively illustrations on the back showing how easy it is to use the sealant.
With only three products that are vibrant, engaging, playful, the sealant consumer experience is being simplified. We have seen the DIY market grow over the course of this year, and COVID-19 has meant more consumers are taking on DIY tasks in their home and are growing in confidence.
Find out more here: www.unibond.co.uk/en/sealants/easy-sealants.html