Presumably someone at the Daily Telegraph thinks that putting business stories on a page headed 'business' is dull, because the Telegraph has led its coverage of Kingfisher's quarterly trading statement with a big picture of children tobogganing - and with the news that B&Q has ordered another 10,000 sledges.
That sounds an impressive number until you consider that B&Q has 330 stores - so that's an average of just 30 sledges per store. And I would guess that right now, that's what? A day's worth of sales? Maybe two days?
Apparently B&Q sold 3,000 sledges last week - but last week most of the UK hadn't seen any snow. Does B&Q really think an extra 30 sledges per store is enough to meet demand now that that practically the whole country is whited out? Or (heaven forbid) could the Telegraph have got the number wrong?
3 December 2010 | 16:42 |