Essential reading for retailers and suppliers in the home improvement market

Sniffe & Likkit signs up Anna!

Published: 7 October 2021 - Neil Mead

Fast-growing British dog grooming, gifts and treats firm Sniffe & Likkit has announced a partnership with renowned pet behaviour and nutrition expert, Anna Webb.


Regularly featured across media such as SKY 1 (for its ‘A Different Breed’ show), The Observer, Talk Radio and various BBC radio shows, Anna is also an ambassador for the national charities ‘All Dogs Matter’ and ‘Dogs on the Streets’.

Work with Sniffe & Likkit will see her collaborate across a wide variety of media - including her own podcast, ‘A Dog’s Life’ - especially in support of its new products, which includes ‘Glove My Dog’.

This is a drying towel made from unique type of natural bamboo fibres (‘Tamboocel’), renowned for its super absorbent and fast-drying qualities. With none of the heavy roughness of old cotton towels that many people use, Glove My Dog is ergonomically-designed to maximise gentle physical bonding with your dog - while quickly drying them after a wash. The environmentally-friendly material is naturally anti-bacterial, as well as mould and odour resistant, so it’s great for dogs with allergies or skin conditions. 

Just a year old and having won ‘Pet Product of the Year’ from the PetQuip Awards in 2020, Sniffe & Likkit also unleashed its expanded range at the ‘GLEE’ show in mid-September. This saw the firm show off its new Christmas-themed products and gift packs. To support its expanded range, Sniffe & Likkit is now offering all new stockists a free counter-top display unit for maximum visibility and to help drive sales.

The past year has seen the brand drive awareness and further support retailers by attending outdoor dog and lifestyle shows. It’s also been busy with its PR and Social Media activity - highlights include being featured in the FT and seeing Instagram followers double every three months. With pet ownership up by 10% and an extra 3m+ households having a pet (there’s now 14m dogs in the UK!), the firm is looking forward to another successful year in 2022.

Trade stockists: Pedigree Wholesale ( or


(Your email address will not be published)
8 + 2 =  
Already Registered?
Sign In
Not Yet Registered?
Printable View E-mail Bookmark

Latest reader comments

re: Latest update on Green Homes Grant and implications for homeowners and landlords

John Hart
After applying for a green homes how long will it take for a decision? thanks...

re: SX Rainproof Exterior Caulk

I need the exterior sx rain resistant caulk! Can't get it anywhere so please help! How can I order it? Need it yesterday...

re: BCT can replicate any material in a ceramic tile

Christina Tiritanou
Not sure if you can help as I require a tile which has the measurements of 6”x 6”? Thank you....

re: Latest update on Green Homes Grant and implications for homeowners and landlords

colin thompson
SarahVery clear and helpful information.Thanks...

Most read stories