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Special effects

Published: 10 February 2011
To broaden its appeal to younger consumers, Plastikote has relaunched its Effects range.
Special effects
The company, which recently also unveiled new corporate branding, has repositioned the range into three categories for ease of selection - Metallics, Stones and Textures - and has introduced new packaging including a metallic label.

The Effects range includes Metallic, Stone, Terracotta, Velvet, Silk and Pearl in a variety of colours.

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