Essential reading for retailers and suppliers in the home improvement market

Stanley pledges brand investment

Published: 3 September 2008
Marketing head highlights support and product development as company commits to creating an extensive portfolio.
Stanley pledges brand investment
Stanley is to continue investment in its brand after the company reported growth in half-year sales for the UK market.

Head of marketing, David Osborne, said a combination of multi-million pound brand support, end-user research and product development helped sales.

"The last couple of years have seen us embark on an extensive programme of new product investment and development, resulting in thousands of readily-available products across the market and hundreds of new ones introduced year-on-year," said Mr Osborne.

Examples of category development – via ' innovation, range changes, product enhancements, and a re-positioning of prices' – include screwdrivers, stapling, measuring, laser and storage ranges.

However acknowledging the current climate Mr Osborne added: "Clearly, the coming year(s) will set us all some tough challenges as consumers, professionals and corporates continue to justify their choices and expenditure.

"This is why we are committed to supporting the Stanley brand so that it remains empathetic for all audiences and why 2008 and 2009 will see us continue to invest in brand support and product development."

Comments


(Your email address will not be published)
5 + 5 =  
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

Latest reader comments

re: Latest update on Green Homes Grant and implications for homeowners and landlords

John Hart
After applying for a green homes how long will it take for a decision? thanks...

re: SX Rainproof Exterior Caulk

Wally
I need the exterior sx rain resistant caulk! Can't get it anywhere so please help! How can I order it? Need it yesterday...

re: BCT can replicate any material in a ceramic tile

Christina Tiritanou
Not sure if you can help as I require a tile which has the measurements of 6”x 6”? Thank you....

re: Latest update on Green Homes Grant and implications for homeowners and landlords

colin thompson
SarahVery clear and helpful information.Thanks...

Most read stories