Essential reading for retailers and suppliers in the home improvement market

Stock up to meet demand

Published: 6 April 2009
Scotts begins TV advertising for three of its biggest gardening brands just before Easter.
Stock up to meet demand
The company advises retailers to stock up ready for a surge in demand for EverGreen Complete, Weedol Max Gun and Miracle-Gro Moisture Compost.

The Scotts Miracle-Gro company has promised to maintain its ad spend at 2008 levels with £6.3m committed to nationwide TV and press advertising running throughout the spring and summer of 2009.

A £1.4m TV campaign for lawn care, featuring the famous singing Evergreen frog starts just before Easter., followed by a new commercial for EverGreen Mow It Less, that will make its TV debut the week commencing May 20.

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