Tesco has made an aggressive move into the fitted kitchen market by revealing a ready to install set for under £1000.
The kitchen costs £949, but doesn't include installation or appliances, and is being advertised by the supermarket giant as a solution to customers concerned about the credit crunch.
The firm called the move a 'first toe in the water' of the market.
Its range, which can only be bought online at www.tescokitchens.com
, had already had 'thousands' of hits since its launch last weekend, according to the company.
Tesco has also said it carried out a 'soft launch' to promote the website to registered customers and would be monitoring the sales before deciding whether to offer the service at its supermarkets or expand the range.
The firm is hoping the move will entice its customer base into another sector at a time when fellow retailers are reporting losses in the kitchens market.
Their £949 option has 13 cabinets, the most expensive of which is a four draw base unit costing £136, as well as two work surfaces and free delivery.
Its range also includes a premium option and allows customers to design their kitchens online themselves or pay £25, which is refunded once a kitchen is bought, to have it designed for them.
Tesco's furniture director, Darren Clough, hopes the fact the kitchen comes in at under a £1000 will appeal to a more cash-conscience market.
He said: "With the average price of a fitted kitchen hitting almost £6,000 we hope our new range of kitchens will offer fantastic value.
"Whether it's a traditional look or contemporary style they're after, we'll be able to help create a dream kitchen, for a fraction of the usual cost."