Essential reading for retailers and suppliers in the home improvement market

The Telegraph select Amtech as a key brand of interest

Published: 25 November 2019 - John King

DK Tools Limited and its Amtech brand, has been identified and selected by The Telegraph Business Club for its senior business community, as one of 15 cross-industry companies to watch out for in 2020.

The Telegraph Business Club provides content that offers insight into the levers that drive strategic success. The Telegraph expressed an interest in creating a short film about DK Tools, after coming across the company at the Amtech stand at the Spring Fair Trade show event.

The company, through its Amtech brand, designs, manufactures and distributes around 2,000 powered and manual hand tools to retailers and wholesalers. They’re aimed at shoppers who need affordable products to complete jobs around the house – such as putting up shelves, laying decking, pruning or basic repairs.

However, the loss of DIY knowledge among younger generations means many consumers are looking for help to complete tasks rather than having to bring in skilled tradespeople. Targeting both millennial and Generation-Z  demographics with a more personalised brand experience, was the key for DK Tools addressing the key barriers-to-purchase.

Director, Ishan Kalra, commented: “I’m absolutely delighted that our value proposition has been identified as a sector innovator and I look forward to sharing our success story, with our network of wholesale and retail distributers.”

“This endorsement from The Telegraph is rich reward for our investment in developing and delivering an insight-driven brand, that bridges the generational skills gap in DIY and disrupts shopper missions with a positive path-to-purchase, across both physical and digital touch-points,” adds head of marketing, Ricky Johal.

To view the film, visit:

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