Essential reading for retailers and suppliers in the home improvement market
Good stuff first: the show was well planned, well dressed and well promoted. There was a strong spread of exhibitors, and plenty of worthwhile new products. And the visitor numbers were on a par with those achieved before the show left London in 2009. Bad stuff next: it's a tough market, and exhibitor numbers were down - including some of industry's major names. Hall 16 is a venue of limited appeal. The signposting to the show from the rest of the NEC wasn't so much atrocious, as simply absent; 'atrocious' would have been an improvement. The weather... well, the weather is always a risk factor at this time of year.

But worst of all, the many benefits that were meant to come from the move to Birmingham have been whittled away. 2010 saw Totally DIY in the main exhibition complex with a direct crossover point to the adjacent hall in the Spring Fair - and visitor numbers trebled from 3,000 to 9,000. The 2011 show was still in the main complex, but with no crossover point - and visitor numbers fell by a third. In 2012 we in the DIY industry have seen 'our' show moved to a building which happens to be on the same site as a nearby and much larger building in which another and much larger show happens to be taking place at the same time - and visitor numbers have halved.

None of this amounts to a criticism of Brintex, the Totally DIY organisers; the weaknesses of the 2012 show are not of their making. But once bitten, twice shy - and in this case, several times bitten and several more times shy. Britain's DIY industry deserves a show that reflects its strengths and that creates new commercial opportunities, and the Brintex team have shown over the years that they are more than capable of delivering that show. But the relationship between Spring Fair and Totally DIY so far hasn't been a productive one for DIY suppliers or buyers. We hope the two sides can agree a more effective approach for 2013, and produce the show the industry deserves.
View User Profile for Colin Petty Industry consultant Colin Petty considers developments in the DIY market.






Posted by Colin Petty | 10 February 2012 | 18:18 | More from: Talking Point

Comments

Published prior to March 2014
By tincup
lets take b&q,a company who cares for the environment.....so as an employee for b&q how can management say that extra sales that we try and "force" on customers will increase sales targets when trying to get people to consume more is totally the opposite of caring for the environment because over-consuming is destroying this planet........all this based on the worlds currently fraudulent monetary system
Published prior to March 2014
By Tony Arnold
As an exhibitor, I totally agree with this report. Being out in hall 16, which is nothing more than a glorified prefab, made the show a very poor relation to Spring Fair. Time for a change I think.
Comments are closed on this post.
*

Latest reader comments

re: Carl Kammerling Fusion 2021 Trade Promotion – Filled with exciting new deals!

MIKE
GOOD AFTERNOON,WE USED TO DEAL WITH YOUR COMPANY MANY YEARS AGO, BUYING LARGE STOCKS OF DELETED AND RETURNS ITEMS.IF YOU HAVE ANY CLEARANCE ...

re: Toolbank

Bilal Ali
Hi Trust you are doing great. My name is Bilal Ali. I am the owner of Azaan International Ltd, a company specialized in products. We are ...

re: Woolworths staff reunited by new website

John Zullo
Hi I'm trying to find Lisa assistant manager of woolworths in the metro centre 1999 I only now her by her 1st and middle name Lisa Marie ...

re: Planning application submitted for new Homebase store in Abingdon

Gel
They closed their store last year!http://www.oxfordmail.co.uk/news/17570442.homebase-abingdon-starts-closing-sale/...

re: Latest update on Green Homes Grant and implications for homeowners and landlords

John Hart
After applying for a green homes how long will it take for a decision? thanks...

Most read stories