Challs International Ltd launched Bin Buddy last year, a new deodoriser for household dustbins and wheelie bins.
The two-in-one problem-solver, which won a Gold Showstopper award at the Totally shows earlier this month, neutralises odours while killing and repelling flies, maggots, wasps, ants, cockroaches, mosquitoes and more.
Bin Buddy is targeting the nation's 51m bins, with a predicted 69% penetration of the existing bin liner category worth £157m.
Currently available in two fragrances, Citrus and Berry Blast, Bin Buddy has an rrp of around £4.99.
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