Woolworths has today cut up to 50% of certain lines as its administrators attempt to sell off stock in the run up to Christmas.
The troubled chain, currently for sale through administrators Deloitte, has reported increased footfall since rumours of 'fire sales' began at the end of last month.
Highlights of the sale include up to 50% off toys, 50% off all greeting cards and 30% off Christmas trees and decorations.
There will also be 20% off personal gifts and reductions on all entertainment products.
However, Deloitte has stated the sales are not in advance of the stores being liquidated and are just to drive up business.
A statement said: "We anticipate increased footfall in the stores and have hired additional staff to cope with increased demand.
"Additional goods have been moved to all stores and further stock will be added in the coming days.
"There is continuing interest in the core Woolworths business and the sale will continue whilst potential buyers finalise their plans for the purchase of the business."