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Viral gaming success

Published: 27 January 2010
Launched to support Araldite's Fusion Power adhesive, the Fusion Lab game consisted of a wind tunnel test facility within which players had to use Fusion's adhesive power to adhere a stream of items falling into the tunnel.
Viral gaming success
Following 102,984 plays and the announcement of five winners, the viral gaming campaign is complete. William McIvor, who took first place, received the top prize of a 42 inch flat screen TV. Fusion is a strong no mix, ready-to-use adhesive, which is available in cartons of 12.
Rrp is £2.99.

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