Essential reading for retailers and suppliers in the home improvement market

Warmup 'feel-me' display wins award

Published: 13 January 2014
Underfloor heating specialist Warmup is celebrating after winning a prestigious award for one of its in-store displays.
Warmup 'feel-me' display wins award
The company took the Global Association for Marketing at Retail POPAI (Point of Purchase Advertising International) award at a ceremony in London, for its countertop heated tile POS unit, which allows customers to feel the warmth given out by the product.

It was recognised by the judges "for being a display that really hit its brand objectives and bringing key product benefits to the attention of shoppers in an imaginative and engaging way".

Warmup marketing director Nick Felsing, who accepted the award, said: "The countertop is a great selling tool, playing an important role in-store to influence shoppers' behaviour and decision-making process in order to optimise sales. Retailers are enjoying additional sales of approximately 20% and directly attribute this POS as a key sales aid in engaging with their customers and closing sales."

Warmup supplies a wide variety of POS, including its heated countertop, free to its customers.

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

Latest reader comments

re: Latest update on Green Homes Grant and implications for homeowners and landlords

John Hart
After applying for a green homes how long will it take for a decision? thanks...

re: SX Rainproof Exterior Caulk

Wally
I need the exterior sx rain resistant caulk! Can't get it anywhere so please help! How can I order it? Need it yesterday...

re: BCT can replicate any material in a ceramic tile

Christina Tiritanou
Not sure if you can help as I require a tile which has the measurements of 6”x 6”? Thank you....

re: Latest update on Green Homes Grant and implications for homeowners and landlords

colin thompson
SarahVery clear and helpful information.Thanks...

Most read stories