Webbs, the award-winning garden centre is being showcased to international leaders in the world-wide gardening industry.
The UK Garden Centre of the Year has attracted visitors from 14 countries who are taking the opportunity to tour the successful family business in Wychbold, Worcestershire.
The visitors, including almost 50 from the USA, 10 from Germany, and 48 from 14 other nations are in the Midlands for Glee, which is Europe's largest annual garden, pet and leisure trade event taking place at the NEC in Birmingham.
Boyd Douglas-Davies, Chief Executive of Webbs said: "As the UK Garden Centre of the Year we are delighted to showcase our success to gardening industry visitors from across the world."
The visitors toured the site both in-store and behind-the-scenes for an insight into the business' success.