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Wilko to trial new look

Published: 17 October 2008
Wilkinson has announced a makeover with a new look to be trialled in three of its stores across the company.
Wilko to trial new look
Walton-on-Thames will open today under the new logo, fascia and strapline 'The home of family value', with Leicester and Sheffield following by next month.

The re-brand is part of the retailers move to attract more AB consumers and reflects its "contemporary and modern ranges," said head of marketing Fiona Gunn.

In addition to new logos and fascias the trial stores will have fresh new interiors including new merchandising treatments, improved signposting, new lighting and new ceilings and floors designed to make the stores feel "easier, lighter and brighter".

Ms Gunn continued: "This initiative is all about trialling a new look to see whether customers feel it improves their overall shopping experience in our stores."

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