The DIY and hardware distributors Wilsons have announced their attendance at Glee 2023, in the new DIY Zone.
The exciting addition of a brand-new DIY sector at Glee 2023 will help garden retailers capitalise on emerging trends, diversify further, and support customers in their indoor and outdoor DIY endeavours, as never before! Garden centre buyers will have access to a quality home improvement offer, enabling them to discover products and suppliers that complement existing ranges and can create real sales opportunities.
The team at Wilsons are excited to bring along some well known brands with an array of FSDU options. Firstly, 3M Command, one of the leading ranges within the DIY and Hardware Industry, along with Orwell laundry and Acana moth and moisture brands. Visitors will be the first to check out the new range of Command FSDU stands launching for the Autumn and Christmas 2023 and beyond, perfect for add on sales next to decorations, garden products, Halloween or Christmas displays and more.
Gary Hopkins, Director at Wilsons commented: “We are excited to announce that we will be attending Glee 2023, it’s the first major exhibition we have attended since lockdown lifted and we are keen to get out there and meet people face to face and present some key brands from our extensive product range.”
He went on to say “The Garden centre business has been growing steadily in recent years, constantly diversifying and finding complementary ranges and products. We are well-equipped to assist them in this endeavor.”
The Glee team commented “We are delighted to have Wilsons on board, exhibiting in our brand-new DIY sector and showcasing so many great brands. We are incredibly excited about the introduction of this new area at the show and the chance for visitors to browse ranges from a great line up of exhibitors, like Wilsons, who can help buyers explore the potential in expanding their offer to carry DIY lines.”
DIY is a fast-growing sector, with consumers currently keen to keep costs down, and inspired by online influencers, consumers are more willing to take on DIY projects to update their home without the expense of calling in a professional. The lines between indoor and outdoor spaces are becoming increasingly blurred and, with close to 41,000 Instagram posts bearing the hashtag #gardendiy and Google Trends also reporting a spike in searches for the same phrase, Glee recognises there is a huge opportunity for garden retailers to provide customers with everything they need to complete a job, all under one roof.
Come and visit Wilsons at Glee at Stand Hall 8-20, 8E45.
For more information about Glee visit https://www.gleebirmingham.com/